Living in the North, (especially blogging in the North) it can sometimes feel as though we’re missing out. London is always a hub of fashion events, new store openings and the latest brand collaborations. Being a proud northern blogger myself, I’ve always enjoyed working with brands who appreciate that Manchester and the surrounding North West is actually a fantastic, up and coming region full of creative talent and enthusiastic fashion lovers! So imagine my delight when one of my favourite brands (ever); Karen Millen, contacted me to ask if I’d like to be involved with the launch of their new Atelier Summer 16 Collection at our very own Intu Trafford Centre. To say I’m a fan of Karen Millen is an understatement. I have chosen to wear KM dresses on some of the most memorable occasions in my life; including my graduation and my honeymoon. I knew that I would feel incredible in a beautifully tailored dress, which always fits to perfection. Occasions and Karen Millen go hand in hand, and it’s often the first place many women go to find the outfit that will not only turn heads, but will be an investment and a great addition to their wardrobe.
The Summer 16 Atelier Collection is a
celebration of all things floral and tropical; inspired by botanical drawings
and with a rich expressive colour palette. Each piece
of the collection is designed in house, at their headquarters in Shoreditch,
London. This allows the creative development of every part of the garment, from
the first sketch, to the finished piece, to be carefully monitored and with
every intricate detail closely observed. The time and dedication that goes in
to each and every piece, ensures the quality and craftsmanship. In fact, the
fit and flare dresses are made from beautiful scuba material which is spun in
Karen Millen’s very own Italian mill in Lake Como – the dream!
The Karen Millen Atelier Collections aim
to; “...showcase craftsmanship, in turn allowing...experimental
and exclusive fashion pieces with a unique focus on technique, creativity and
innovation”. It’s this innovative forward thinking, that’s allowed KM to stay
on top of their game, reaching a market audience ranging from teenage girls and
proms, to mother of the bride outfits.
The summer Atelier
Collection 2016 was launched in stores on the 6th May, and the
official Manchester launch event will be held at the Intu Trafford Centre this
Saturday, 14th May from 11am – 1pm. The event will not only showcase
the new high summer collection; but there will also be refreshments and pampering
for customers to enjoy, with a special gift of a KM pouch with any purchases
over £200!
During the event, there
will be an exclusive screening of the new Atelier Collection film, created by
the super talented mixed media film maker, Gemma Yin Taylor. Modelling the
collection throughout the film, are the three girls who were voted for by the
public on the casting app – Feels. The girls, and stars of the film, were
already big fans of Karen Millen, and CCO of the company, Gemma Metheringham, explained
that KM is passionate about “championing creative, emerging talent” something
that is showcased throughout the new film.
I was lucky enough to be
able to choose something from the Atelier Collection and style it up with some
other pieces from the store. Well, I was in my element! The theme for my post
is summer occasion dressing, and what better place to be than Karen Millen. I
have an upcoming wedding in August, and I found the perfect dress within
minutes.
Although the collection
has some wonderful colourful and striking pieces, it was the stunning
monochrome cardigan the caught my eye. I love vibrant colours, especially in
summer, but this piece was something I knew I could wear all year round. The
beautiful floral print is not only unique, but timeless and classic. As with
all KM pieces, you can feel the quality as soon as you feel the material. It’s
also the perfect length, stopping just at the waist, which is super flattering
and really synches you in.
So, I had the first piece
of my outfit, I now had to pair it with something that I would feel great in.
Well, it was definitely love at first sight with the stunning navy embroidery
anglaise dress. The colour is perfect for a late summer wedding, and will work
great whatever the weather. As usual, with all of my Karen Millen dresses, it
fits like a glove. I cannot praise KM enough for making dresses for real women,
with real bodies. It’s tight in all of the right places, flattering any figure,
and the polo shirt top gives it a modern twist. I finished my outfit with the
perfect pair of black heels, which again, I will be able to wear with anything.
I look forward to seeing
some of you at the event on Saturday, if you can’t make it down, you can shop
the new summer 16 Atelier Collection here.
No comments
Post a Comment